Design Critical


BathCamp #10

10th March 2010, 8:00 PM

Innovation Centre

Curated by Dan Zambonini

For most of our recent history, technology has been focused on the mechanics: does something solve the problem or not? Over the last few decades we have gradually become aware of the importance of design to technology solutions, whether it is ergonomics dictating the comfort of a stapler, the whitespace of a magazine improving readability, or the psychological choice of wording in an online checkout process.

Most recently, we have seen a reversal of roles; design is now the foremost factor, and technology is forced to adapt to fit the design. Apple re-thought hardware components to achieve the sub-millimetre precision needed for the iPod shuffle construction, some video game developers spend more money than Hollywood movies on animation, and even lower-end automobile companies like Nissan are now focusing new marketing campaigns on their design-led strategy.

At BathCamp #10 we’ll take a look at a wide variety of design, and how it’s influencing and improving every-day technology.

If you’d like to talk about design of any type – whether it’s web, print, hardware, video game, industrial, or anything else – let us know. We’re looking for talks of any duration, whether you want to talk for 3 minutes or 20 minutes.